OUR SPECIALTY:

Over 300 types of Fair Trade products, including foodstuffs like organic coffee, tea and chocolate powder, and hand-made products such as notebooks, bags and greeting cards.

THE INNOVATION:

Fair Circle provides Fair Trade products as an alternative and responsible choice of consumerism for consumers through their brick-and-mortar shop in Kowloon in Hong Kong, their online shop, consignments and other promotional outlets.

Through their parent company, the Hong Kong Fair Trade Power (HKFTP), the social enterprise assists producers in rural China to set up production systems of internationally recognized Fair Trade standards. After which, they export and market their products in the cities of Hong Kong, Beijing, Shenzhen and Guangzhou. This way labour and farmers are protected from greedy middlemen in transactions and are ensured fair rewards and a sustainable means of livelihood. Also, by organising and conducting talks and public education, they hope to raise awareness of the concept of Fair Trade and encourage responsible consumerism.

BRIEF BACKGROUND:

Fair Circle is the product arm of HKFTP, which was set up in December 2005 to promote Fair Trade as a form of responsible consumerism to consumers through use of their products and educational programmes. The HKFTP works with farm co-operatives in the provinces of Shanxi and Guizhou as well as organic farms in Vietnam and India to set and maintain internationally recognised Fair Trade standards.