OUR SPECIALTY:

Led by blind guides in small groups of four to five participants, Dialogue in the Dark (DiD) visitors go through a specially curated route that simulates elements of daily environment in complete darkness.

THE INNOVATION:

By entering the world of the visually impaired, we may best break free of our limited view of them. At DiD, sighted people are removed of their familiar and much relied on sense of sight while the blind take the lead by providing them with expert orientation in the dark.

This method of experiential learning helps broaden visitors’ mindsets with a greater emotional impact – cultivating an interest in understanding and even respecting their blind guide instead of pity and having the misconception that independent living is beyond their visually impaired counterparts.

At the same time, by employing the visually impaired as guides, they are empowered through imparting knowledge of how to employ hidden senses more effectively to their sighted counterparts, and at the same time, they are given the means to sustain themselves financially.

BRIEF BACKGROUND:

DiD, founded by Andreas Heinecke, is an awareness-raising social franchising company that creates jobs for the visually impaired, disabled and disadvantaged globally through the exhibitions and business workshops it conducts in complete darkness.

More than six million visitors have visited DiD in countries throughout Europe, Asia and America since its beginning in 1988, and more than 6,000 visually impaired employees have found a job through the organisation.